Getting Facebook likes seems to be the new trend in today’s marketing world. More likes and followers means a greater awareness among the target audience about the products or services offered. The Facebook likes and followers mean that there is an increased visibility and an individual’s friends will eventually take notice and explore the respective pages themselves – hence increasing the product’s overall popularity. It helps to build relationships with the customers as well. Many websites today focus on reaching the core customer need instead of just focusing on their wants – which are surface level desires. By connecting with customers on a personal level the company can make sure that people will be loyal to the brand and there will be lesser chances of switching over as well.
The Facebook followers are there to make sure that any updates about the product, its innovative features, the new qualities do not go unnoticed. Companies can use Facebook to communicate with the right audience, the target goal and have a greater chance of success. The Facebook likes are an indicator of how many people actually know about the brand – whether it is a new product, service, movie, singer, artist and so on. The social network enables the companies to launch their products. Since Facebook creates a page for every article that is liked it ensures that more interactions are generated. Facebook helps define the demographic information of the audience that views the Facebook pages of the company and be better able to market its offerings. Engaging with customers is also easier with Facebook since it allows an easier way to give immediate feedback which is an essential part of buying customers. Customers like to feel like as if they are actively engaged and a part of a service or product they are avidly fond of. Promotional offers can be made to like and follow pages on Facebook as do many companies now to win over customers. Doing so helps increase the number of orders that are placed online.
Facebook followers are now fond of ordering products online. An example is an increase in the number of girls who order shoes, handbags etc online via Facebook Likes kaufen since Facebook provides an easier way to view all the product’s pictures, customer reviews and simultaneously place an order as well. This trend is particularly common among the youth. Youngsters spend a lot of their time on Facebook, regularly receive updates from their beloved companies, products and services etc and therefore order the product while at the same time if satisfied with the product recommend and share the page with their friends as well – thereby increasing the offering’s popularity.